Sanela Diana Jenkins has turned a life of hardship into triumph, as she has developed into a successful business woman, a devoted mother, and a philanthropist. She iscurrently the Chairman, CEO, and founder of the U.S.- and U.K.-based drinks company Neuro.
As a native of Sarajevo, Bosnia, Jenkins lived her childhood and teenage years in the midst of genocide. She lived in the country long enough to graduate from Sarajevo University with a degree in economics. Shortly thereafter, Jenkins was forced to flee her homeland during the conflict in Bosnia, which was responsible for the death of her brother Irnis. Compelled to leave her parents behind, Jenkins found herself as a refugee in London, where she was eventually granted asylum.
It was in England where Jenkins began to lay the groundwork for her future. Jenkins enrolled in London’s City University to further her education. During her schooling, she learned English and worked odd jobs to support her parents back in Sarajevo. Not long after Jenkins discovered her new-found freedom, she met her husband Roger Jenkins, a financial executive in London, who was teaching classes at City University.
Jenkins has dedicated a large part of her attention back to her native land by establishing The Sanela Diana Jenkins Foundation for Bosnia in Memory of Irnis Ćatić. The Foundation, which is closely associated with the funding of the medical school at the University of Sarajevo, aims to provide financial support toward establishing Bosnian schools and orphanages. Additionally, it is instrumental in building homes for the country’s poor, supplying emergency aid & relief, and cleaning the country’s lakes and polluted areas. The Foundation is the largest privately funded Bosnian organization of its kind. In 2008, Jenkins won the Mostar Peace Connection Prize for her humanitarian work.
ICC Prosecutors Fatou Bensouda and Luis Moreno-Ocampo meet with Sanela Diana Jenkins at the International Criminal Court in The Hague.