UCLA School of Law Hosts Thirty-Fifth UCLA Entertainment Symposium “Technotainment – RU Prepared 4 It?”

​Lauri Gavel
Director of Communications
UCLA School of Law
(310) 206-2611
gavel@law.ucla.edu

LOS ANGELES, CA, March 14, 2010 - UCLA School of Law hosted the thirty-fifth UCLA Entertainment Symposium, “Technotainment – RU Prepared 4 It?” on March 11-12, 2011 at UCLA’s Macgowan Hall, Freud Playhouse. The annual two-day symposium, which addresses subjects at the forefront of the entertainment industry, featured leading legal and entertainment industry executives who examined the evolving technologies for the distribution of entertainment content and their impact on the industry.

A highlight of the two-day symposium was the keynote presentation by Barry Meyer, Chairman and CEO of Warner Bros. Entertainment Inc. After an introduction by Ken Ziffren, founding partner of Ziffren Brittenham and an adjunct professor at UCLA Law, Mr. Meyer offered his perspective on digital innovation and shared responsibility. He discussed how Warner Bros. has embraced distribution technologies to deliver its content to consumers in new and exciting ways.  He also stressed that these technologies are still being used to facilitate digital theft and that all players in the digital ecosystem have a shared responsibility to maintain sustainable business models that make it possible to continue to create and innovate.

This year’s program featured a broad range of panels related to the changing landscape of the entertainment industry, including the impact of changing technologies on branding, licensing and merchandising. Panelists also addressed how their companies are using social media as a part of their digital marketing effort, and discussed key issues facing the entertainment industry relating to social networking use. Panelists and moderators included executives from studios and production companies including Harpo Studios, Inc., Paramount Pictures, Sony Pictures Entertainment Inc., Universal Pictures; leaders from digital and social networking companies including Facebook, Yahoo! and Netflix; and attorneys with law firms including Gibson, Dunn & Crutcher LLP, Manatt, Phelps & Phillips, LLP, O’Melveny & Myers LLP, Reed Smith and Wildman, Harrold, Allen & Dixon LLP.

The UCLA Entertainment Symposium has become a flagship event for the entertainment industry, bringing together leading practitioners, prominent entertainment law firms, studios, legal scholars and students. For event photos, please click here.

About UCLA School of Law
Founded in 1949, UCLA School of Law is the youngest major law school in the nation and has established a tradition of innovation in its approach to teaching, research and scholarship.  With approximately 100 faculty and 970 students, the school pioneered clinical teaching, is a leader in interdisciplinary research and training and is at the forefront of efforts to link research to its effects on society and the legal profession. For more information, visit http://www.law.ucla.edu.