State's Wedding Vendors Face Broken Engagements
San Diego Union Tribune
By Penni Crabtree
November 6, 2008
For many California companies in the “I do”
business, the passage of Proposition 8 has put the
kibosh on more than same-sex marriage.
It's nipped a new source of orange blossom sales
right in the bud. Bakers will have to toss that
two-grooms wedding cake figurine in the bin. And the
honeymoon suite will see a few more vacancies.
Some hotels, caterers, event planners, bakeries,
florists and others that offer wedding services said
yesterday that they enjoyed a brisk burst of
business from same-sex weddings during the
four-month window in which such unions were legal in
California.
Now Tuesday's ballot vote, which overturns the
landmark state Supreme Court ruling in May that
legalized same-sex marriage, cuts off a fresh source
of revenue at the worst of economic times.
“We are obviously disappointed that California
will revert to discrimination against same-sex
couples,” said Robert Gleason, chief financial
officer for Evans Hotels, a San Diego-based company
that owns The Lodge in Torrey Pines, as well as two
other resorts that hosted between 20 and 30 same-sex
weddings.
“In difficult economic times like these we should
be seeking all the business we can,” Gleason said,
“and losing this opportunity will obviously be
costly to the tourism industry and our economy.”
A study in June projected that gay men and
lesbians would spend $684 million on cakes,
photographers and other services over the next three
years if the state Supreme Court ruling had been
allowed to stand.
About half of the state's more than 100,000
same-sex couples were expected to get married during
the next three years, and about 68,000 out-of-state
couples were expected to travel to California to
exchange vows, according to the study by UCLA's
Williams Institute on Sexual Orientation Law and
Public Policy.
In the wake of the Proposition 8 victory, some
California businesses are discontinuing marketing
campaigns or revising special packages that were
aimed at capturing that market.
Harrah's Rincon Casino and Resort in San Diego
was featured in a national ad campaign by Harrah's
to attract gay and lesbian customers. The “Marry in
San Diego, Honeymoon in Paris” campaign, which
offered a wedding package in San Diego and honeymoon
package at Harrah's Paris hotel in Las Vegas, is
being revised to the more pedestrian “Unite in San
Diego, Honeymoon in Paris.”
Sheryl Sebastian, a spokeswoman for Rincon, said
the Valley Center resort will continue to offer
“commitment” packages for same-sex couples.
“We support equality, and as a company we are
disappointed with the outcome of Prop. 8,” Sebastian
said. “We will continue to support same-sex
marriage, and we are disappointed that we won't be
able to offer the wedding aspect of it.”
The San Diego Convention and Visitors Bureau,
which markets and promotes San Diego as a tourist
destination, will also have to tweek its San Diego
Gay to Z Website page, which offered wedding-related
suggestions to gay and lesbian couples.
More than 200 couples entered a “Here Comes the
Pride” wedding sweepstakes promoted by ConVis, which
included airfare, hotel accommodation and a marriage
license. The winning couple from Alabama came to San
Diego in September to exchange vows.
Sal Giametta, a spokesman for ConVis, said San
Diego will remain a “commitment ceremony”
destination, but it will “not have the impact we'd
have had if Prop. 8 had been overturned.”
“There was an opportunity to provide a little
boost to the local economy, and I think that would
have continued if Prop. 8 had been defeated,”
Giametta said.
Or, in the case of downtown's Hard Rock Hotel, a
lot of boost. Last month the hotel, in conjunction
with Olivia Cos. a lesbian-owned travel company that
provides cruise and resort vacations for lesbians,
hosted 100 individual wedding ceremonies and a
reception for 200 brides and their families.
“It was fantastic,” said Matt Greene, general
manager of the Hard Rock Hotel. “They rented our
meeting space, they used our caterers, they spent
money in our restaurants, the lounges and all over
the Gaslamp.
“Now the money that was spent on those
celebrations will dry up, along with the revenue
opportunities for the hospitality industry,” Greene
said. “Prop. 8 will definitely have a negative
impact.”