Thousands of same-sex couples plan to marry in California, and spend plenty of money doing it, once the state ban on gay marriage dissolves next week, The San Diego Union Tribune reported, citing a UCLA report.

Gay weddings over the next three years will generate $64 million in tax revenue for the state, $9 million in marriage-license fees for counties and some 2,200 jobs that will be the icing on the three-tiered cake for California’s struggling economy.

UCLA’s Williams Institute on Sexual Orientation Law and Public Policy told the Union Tribune that about half of California’s more than 100,000 same-sex couples will wed during the next three years and 68,000 out-of-state couples will travel to California to say “I do.”

Businesses are creating deals and marketing aimed at gay couples. Evans Hotels placed an ad for wedding venues in The Gay and Lesbian Times reading “It’s About Time,” and pledging to donate a portion of wedding income to a campaign to defeat a November referendum that seeks to ban same-sex marriage.

Note: Thanks to USA TODAY intern Gwen Purdom for providing this post.