Animal Law and Policy Small Grants Program at UCLA Law

Understanding Consumer Literacy about 'Milk' - Comment Submitted to FDA

Based on research completed by two of our small grant recipients, the UCLA Animal Law and Policy Program submitted a Comment to the FDA regarding its consideration of standards of identity for products labeled as "milk" or "milk product." Researchers Silke and Adam Feltz conducted empirical research on whether consumers are confused about the source of plant-based milks and milk products as not derived from lactating animals or about the nutritional differences between plant-based milk products and those derived from animals. Their results indicate that speculation about "consumer confusion" is not well-founded and that the FDA should not exclude use of the term "milk" in plant-based products.

Read the full Comment.

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Taimie Bryant
Director, Animal Law and Policy Small Grants Program


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