Susan Natland co-teaches Trademark Clinic with Jonathan Hyman. She is a partner at Knobbe Martens in the Orange County office.
Natland focuses on all aspects of domestic and international brand protection, advertising law, unfair competition and copyright matters. Her practice includes domestic and foreign trademark selection and clearance, trademark procurement and prosecution, ex parte and inter partes proceedings before the Trademark Trial and Appeal Board, trademark audits, intellectual property licensing, domain name disputes, counterfeit goods and customs, copyrights, entertainment law, rights of publicity, and trademark and copyright enforcement and litigation, and has even personally attended raids of counterfeit goods warehouses in China.
Natland represents clients in a broad spectrum of industries, including the fashion and apparel, food and beverage, automotive, cosmetics, healthcare, medical and dental, financial, computer hardware and software, telecommunications, retail including e-commerce and direct selling, and sports and entertainment industries. Representative clients include Broadcom Corporation, Urban Decay Cosmetics (L'Oreal), Arbonne International, Kate Spade New York, First American Financial Corporation, Nobel Biocare, Grizzly Griptape, Carey Hart, and Ryan Sheckler.
Natland recently had the unique opportunity to work as virtual in-house trademark counsel for a major Internet retailer for almost two years, allowing her to take an active role in policy and business decisions and providing her with invaluable hands-on insight and understanding of business concerns and drivers.
Natland is also heavily involved in the International Trademark Association (INTA) recently serving as Chair of the 250+ member Enforcement Committee.
Natland earned her B.A. from UC Santa Barbara with honors, and her J.D. from UCLA School of Law. She clerked for the Honorable Judge John T. Noonan of the U.S. Court of Appeals for the Ninth Circuit.