Susan Genco is Executive Vice President of Business Affairs at Global Music Rights, the performance rights organization founded by Irving Azoff. In this capacity, Susan is responsible for all business matters including spearheading the negotiation of licensing deals for the public performances of the musical works created by GMR’s songwriters including performances via radio, television, live performances and digital services. She is also actively involved in the company’s strategic and legislative efforts. In addition, Susan is an adjunct professor at UCLA School of Law teaching Music Law. Prior to joining GMR, Susan was a consultant in the music, gaming and media industries specializing in business affairs, business development, music supervision and media strategy. Her clients included established media companies such as Universal Music Group, game publishers such as Warner Bros. Interactive Entertainment and emerging companies in the technology and gaming industry such as Oculus VR. Prior to establishing her consulting business, Susan was Senior Vice President of Business Affairs & Music for the Guitar Hero, a division of Activision/Blizzard, where, as a member of the executive leadership team, she applied her extensive transactional and business experience to all aspects of the Guitar Hero franchise. Susan was responsible for the Activision Music Department, which selected and licensed the music for all Activision video games and related marketing efforts including television, radio and online.
Before joining Activision, Susan was Senior Vice President of Business Affairs at Warner Bros. Records Inc. where she was a member of the senior management team, and oversaw all business & legal affairs, as well as A&R administration, for Warner Bros. Records and its affiliated labels (including Reprise, Sire, Word and Warner Nashville). As the most senior business advisor to the Chairman, Susan led initiatives to assist the company in maintaining its market share position while adapting to a changing environment. These projects include developing new business models such as the formation of a merchandise division and a direct to consumer strategy; expanding the label’s contractual relationships with its artists beyond recorded music; and purchasing an equity interest in a technology company.
Susan began her career in the music business at Arista Records as an attorney. She quickly rose through the ranks under the tutelage of Clive Davis to become Vice President, Business & Legal Affairs handling the business affairs for multiplatinum artists such as Whitney Houston, Sarah McLachlan and Kenny G. She was instrumental in structuring joint ventures between Arista and Sean "Puffy" Combs and L.A. Reid/Kenneth "Babyface" Edmonds. Susan and her family relocated to California when she was offered a joint position as SVP, Business Affairs for EMI Records, North America and SVP, Operations for Capitol Records. In that capacity, she oversaw business affairs for EMI North America and supervised the operations of Capitol Records, including Capitol Studios and the Film, Television and Soundtrack department. She also supervised the development of the Capitol Records “campus,” including the purchase and renovation of the building adjoining the famous Capitol Tower.
Susan received a J.D. from Harvard Law School, and a B.A., summa cum laude/Phi Beta Kappa, in Economics from Wellesley College where her studies included one year at the London School of Economics. She resides in Los Angeles with her husband and three children. Susan is a member of the Wellesley Business Leadership Council; an Executive Committee member for the USO Entertainment Advisory Council; Executive Committee and Advisory Board of Entertainment Law Initiative; serves on the MusiCares Board; and is Co-Chair of The XX Fund.